The importance of cross media convergence :
Cross media convergence is when lots of different types of media are used to the same ends, for example - when a film is promoted and advertised on TV, Magazines and on the radio.
Synergy is when two separate companies/groups of people that are very good on their own, join forces and the end product is even better when they work together.
I'm going to explore and try to understand how different medias are advertised and sell different film. Also, how companies work together when producing marketing and distribution films by comparing "Avatar" to "This is England"
VS.
Avatar
• Produced by : James Cameron
• Distributed by 20th Century Fox
• 20th Century Fox has also produced very large films such as: 'Ice Age', Aliens in the Attic', 'Marley and Me' and 'Mirrors'
This is England
• Produced by : Warp Films
• Distributed by : Optimum Releasing
Warp Films only big film has been 'Law Abiding Citizen' which had an opening weekend of $21,039,502 in the USA.
Distribution:
20th Century Fox is one of the six major American film studios as of 2011- the studio is a subsidiary of News Corporation. 20th Century Fox’s most popular films include : Die Hard, Home Alone, Dr.Dolittle, Night at the Museum etc.